Study Notes Day: 2017-01-02
Watch again L 1.4 GTM overview.
Implement GA using TM for TracesAndLinks Blog.
Tags, Triggers, and Variables click are the key elements of TM.
A tag is a piece of code that sends information to a third party, such as Google Analytics.
A trigger is a condition that evaluates to either true or false at runtime. Triggers attached to a tag govern when the tag is fired or not fired.
Variables are name-value pairs for which the value is populated during runtime. Variables are used in triggers and in tags. In tags, variables are used to capture dynamic values (e.g.: passing the transaction value and products purchased to a conversion tracking tag). In triggers, they are used to define filters that specify when a particular should be executed (e.g.: to execute a pageview trigger when the url variable is “example.com/index.html”).
The text is not original. It is cut and paste from source
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