Building the conceptual understanding of Google Tag Manager
Key elements and their implementation
Study Notes Day: 2017-01-03 Morning...
Google Tag Manager Overview: click
Tags, Triggers, Variables and The Data Layer: click
Some additinal common questions: click
Bringing a js variable to GA as Custom Dimension
This is equivalent to creating a trigger which executes a code which sends a existing js variable over to Google Analytics.
- Trigger: it has to be a click on a button
- Code: this is what is called a Tag in Google Analytics lingo
- Variable: it can be a static or dynamic js variable
- Google Analytics: a custom dimention or metrics set up in GA
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