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Variations on input data

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GTM Exercise - Jan 3rd, 2017

Building the conceptual understanding of Google Tag Manager
Key elements and their implementation
Study Notes Day: 2017-01-03 Morning...

Google Tag Manager Overview: click
Tags, Triggers, Variables and The Data Layer: click
Some additinal common questions: click

Bringing a js variable to GA as Custom Dimension

This is equivalent to creating a trigger which executes a code which sends a existing js variable over to Google Analytics.

• Trigger: it has to be a click on a button
• Code: this is what is called a Tag in Google Analytics lingo
• Variable: it can be a static or dynamic js variable
• Google Analytics: a custom dimention or metrics set up in GA

Tracking User-Defined Variables in Google TM

Study Notes Day: 2017-01-02 Afternoon...

Watch again L 1.4 GTM overview: click
Review the GTM Overview page: click
Implement two simple static user-defined variables - gaGoogleSup and gaWikiDef.
Implement a static js variable in GA using GTM.
Implement a dynamic js variable.

About Tags
A GTM tag is a piece of JavaScript code that sends information to a third party, such as Google Analytics.
With Google Tag Manager, you no longer need to maintain each of these JavaScript snippets in your source code. Instead, you specify the tags that you want to fire, and when you want them to fire, from within the Google Tag Manager user interface.

Triggers and Trigger Types
A trigger is a condition that evaluates to either true or false at runtime. Triggers attached to a tag govern when the tag is fired or not fired.
A tag must have at least one trigger in order to fire. Triggers are evaluated during runtime and associated tags are fired (or not fired) when the trigger conditions are met. For example, a tag with a trigger based on a pageview event with the following filter will be fired on the example.com home page: url equals example.com index.html

Useful links

Sample tags implementation plan. gaGoogleSup
Wikipedia article on Tag Management System. gaWikiDef
Built-in variables for web containers. click

Setting up Google Tag Manager

Study Notes Day: 2017-01-02

Watch again L 1.4 GTM overview.
Implement GA using TM for TracesAndLinks Blog.

Tags, Triggers, and Variables click are the key elements of TM.
A tag is a piece of code that sends information to a third party, such as Google Analytics.
A trigger is a condition that evaluates to either true or false at runtime. Triggers attached to a tag govern when the tag is fired or not fired.
Variables are name-value pairs for which the value is populated during runtime. Variables are used in triggers and in tags. In tags, variables are used to capture dynamic values (e.g.: passing the transaction value and products purchased to a conversion tracking tag). In triggers, they are used to define filters that specify when a particular should be executed (e.g.: to execute a pageview trigger when the url variable is “example.com/index.html”).

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